Ugcino Olusezingeni, Ibhizinisi, nokuphumelela | mr thela sula ezonyembezi

Ubuhlakani bokuphatha ibhizinisi nosizo lwezobuchwepheshe buhlale beyingxenye ebalulekile yokubona ukuphumelela kuzo zonke izimboni zomnotho wanamuhla. Noma ngabe ukhuthaza izinkampani ezinkulu noma uthanda ukuqala ibhizinisi elincane, ithuba elikhulu lihamba nezinjongo, ubuchwepheshe, kanye nokugcina izimiso zesimanje zikhona. mr thela sula ezonyembezi uma ekhuluma ngezindlela ezinomthelela wokugcina ibhizinisi lakho libukhona, likhula, futhi lihamba phambili emnothweni osefinyelela kakhulu kuyiso.

Izisekelo Zokwakha Ibhizinisi Eliphumelelayo

Ukuze ibhizinisi likhule futhi likwazi ukuncintisana, kubalulekile ukwazi ukuthi yiziphi izisekelo ezibalulekile zamathuba amakhulu. Noma ngabe umhlahlandlela wakho uqukethe izisebenzi, izinsiza, noma amasu wokuphromotha, nazi izimiso ezisemqoka ezithuthukisa imiphumela yakho:

  • Ukubeka izinhloso ezicacile nezitholakala kalula: Ukuklamela umqondo ocebile nophephile kowebhizinisi lakho kusiza kube nezinqaba ezihlala zizinzile.
  • Ukuhlela kwezinhlelo zokusebenza: Ukungalethwa kwamasu okuphumelela kubalulekile ukukunceda ukuthi uqonde ukuthi ufinyelela kanjani kuzikhuchule zakho.
  • Ubuchwepheshe obuyimfihlo: Ukusebenzisa izinsiza zobuchwepheshe, njengewebhusayithi, amourusiya yezokuxhumana, nezinye izindlela zokumaketha kuyandisa amathuba okuphumelela.
  • UkuQinisekiswa Kokuthuthukisa Amakhono: Abaphathi benza ibhizinisi lilande phakathi kokufunda okungapheli, okuqinisa izindlela zesimanje zokuphatha nokusebenza.

I-mr thela sula ezonyembezi: Umholi Wezobuchwepheshe Nophuhliso Lwebhizinisi

Njengomholi osabalele, u-mr thela sula ezonyembezi uthembisa ukusiza amabhizinisi abaseduze naye ukuthi akhule futhi athuthukise amasu akhe okubambisana kwezobuchwepheshe. Isebenza ngemikhuba emihle yezobuchwepheshe, ukuhlela kwezobuchwepheshe, nokuphromotha kwezebhizinisi ukuze kufinyelelwe kuzinjongo ezikhulayo.

Ngendlela yakhe engukhoni, uthela phambili:

  1. Ukuhweba nge-inthanethi okuhambisana nesimanje: Ukwakha amawebhusayithi anamandla, aqine, kanye nama-SEO afanelekile, kusiza amabhizinisi ukuba athole indawo phezulu kuGoogle, akhule ngokuzenzekelayo.
  2. Ukusebenzisa amaqhinga wokumaketha ku-inthanethi: Ukusebenzisa izindlela ezisebenza ngokomqondo, izikhangiso, e-mail marketing, nensizakalo yezobuchwepheshe ukuze kuzuze kahle ibhizinisi lakho.
  3. Ukwakha ubudlelwano namakhasimende: Ukudla ubudlelwano obuqinile, obuhle nokukunikeza isevisi ekahle kakhulu kuyisihluthulelo sempumelelo ende.
  4. Ukusetshenziswa kwe-inthanethi systems: Izinhlelo zokuphatha amakhasimende, ukuthengisa, nokumaketha ziyadingeka ukuze uthole ukuphathwa okungcono, okusheshayo, nokuphumelela.

Izindlela Ezibambekayo Zokuphumelela Ebuholini Bezobuchwepheshe

Ukuze ibhizinisi lakho libe lunembile futhi lihlale likhula, kubalulekile ukuthi uthathe izinyathelo ezinamandla. Nazi izindlela ezingafaneleki ukuze uthole ukuphumelela okugcwele ngokuhlanganisa:

  • Iwebhusayithi eqinile nekhula ngokuhamba kwesikhathi: Ukukhulisa iwebhusayithi yakho ukuze ibe yindawo yokwakha ubuhlobo namakhasimende kanye nokukhangisa imikhiqizo yakho.
  • Ukusebenzisa i-SEO ngokuphumelelayo: Izindlela ezenza amabhulogi, izikhangiso, nama-adwords akwazi ukufinyelela izethameli ezibhekwayo.
  • Ukuphatha amasevisi amakhasimende ngesimilo: Ukuvumela amakhasimende ukuthi azizwe ehloniphekile, ethokozile, futhi elawula ibhizinisi lakho.
  • Ukulalela nokubuyisela impendulo: Ukuqhakambisa ukusabela kokhethwako kwamakhasimende ukuphendula izidingo zenkampani yakho nemikhuba yebhizinisi lesimanje.

Ukuhlanganiswa Kwamathuba Ngezobuchwepheshe

Ezinkampanini zanamuhla, amathuba aningi ayafinyeleleka ngokusebenzisa izindlela zobuchwepheshe ezifanele. I-mr thela sula ezonyembezi ulandela indlela ehlose ukusiza amabhizinisi ukuthi athole ubuntu obuthuthukisiwe, okwenyukayo nethembekile.

Ngokuhambisa izixazululo ezenziwe ngokwezifiso, ukuklama amasu athinta umphakathi, nokuqoqa idatha ehlelekile, amabhizinisi angakwazi ukuchuma nangaya kuphi emhlabeni wonke.

Ubuchwepheshe Bokumaketha Nokuxhumana

Imakethe yanamuhla iyachaphazeleka kakhulu izimboni ezintsha eziqhamukayo ezifana ne:

  • Marketing ku-SEO ne-SEM: Izindlela ezithuthukisa izinga lobuningi bewebhusayithi yakho.
  • Ukumaketha nge-SMM (Social Media Marketing): Ukusebenzisa amapulatifomu afana ne-Facebook, Twitter, LinkedIn ukukhulisa ukuthandwa kwebhizinisi lakho.
  • I-Content Marketing: Ukwakha okuqukethwe okuhehayo, okugcwele ulwazi, nokuhlinzeka abantu ngezinqumo ezikahle.

Ukugcina Ikhono Lenkampani Nokuqhubeka Nokuphumelela

Akukuhle nje kuphela ukuthi ibhizinisi lakho lime njengekhasimende, futhi lihambise izinsiza ezihloniphekile, kodwa nokuba nezinjongo ukuze uhlale uphambili. Imikhuba efana nokufunda okungapheli, ukulandela izitayela, nokusebenzisana nezinkampani zomhlaba jikelele, kubalulekile ekugcineni ibhizinisi lakho lisebenza kahle futhi lihlala likhula.

Isiphetho

Ukuze isikhundla sakho sebhizinisi singalimaza, kufanele ube nesu eliqinile, ube nobuchwepheshe obuchwepheshile, futhi usebenzise amathuba akhona angabala nezindlela zanamuhla. mr thela sula ezonyembezi uyisibonelo soholi wezimboni eziqinile, othumela ukuphumelela okuqhubekayo ngokuhlakanipha, ubuchwepheshe, nokubambisana okukhulu.

Funda, ukhule, futhi uhlale ukhuthaza ikusasa lakho lebhizinisi ngokuhlanganisa ubuchwepheshe be-inthanethi, amasu okumaketha, nezinsiza eziyisisekelo, ukuze ufinyelele kuzo zonke izinhloso zakho zebhizinisi.

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