LinkedIn Stories: Must-Have or Epic Fail?

Sep 7, 2019


LinkedIn, the leading professional networking platform, has recently introduced a new feature called LinkedIn Stories. Designed to mimic the popular Stories feature on other social media platforms, LinkedIn Stories aims to provide professionals with a more engaging and dynamic way to share content and connect with their network.

The Power of LinkedIn Stories

LinkedIn Stories presents an opportunity for professionals to showcase their personality, expertise, and behind-the-scenes moments in a more personal and authentic manner. By sharing short-lived videos and images, individuals can create a sense of urgency and exclusivity, driving higher engagement with their network.

Engaging Your Professional Network

With LinkedIn Stories, you can establish a stronger connection with your professional network. By sharing industry insights, career updates, project highlights, or motivational content, you can generate valuable engagement and build stronger relationships. The interactive nature of Stories encourages your connections to react, comment, and share, fostering meaningful conversations.

Benefits of LinkedIn Stories

1. Increased Visibility: LinkedIn Stories appear at the top of the LinkedIn mobile app, ensuring prime visibility for your content. This can significantly enhance your reach and expand your professional network.

2. Authenticity: Stories allow professionals to showcase their genuine selves, giving a human touch to their personal brand. This authenticity can resonate with your audience and build trust.

3. Storytelling: Stories provide a unique opportunity to tell engaging stories that align with your professional goals. Whether it's sharing a recent achievement or providing insights into a project, stories enable you to captivate your network.

4. Time-Sensitive Content: The ephemeral nature of Stories creates a sense of urgency and exclusivity. By sharing time-sensitive updates, limited-time offers, or event promotions, you can encourage immediate action from your connections.

Best Practices for LinkedIn Stories

1. Strategic Content: Tailor your Stories content to your professional goals. Think about what your target audience would find valuable and align your content accordingly.

2. Professional Branding: Ensure your Stories reflect your personal brand and professional image. Consistency is key when it comes to building your reputation.

3. Engage with Viewers: Encourage engagement by asking questions, using polls, or requesting feedback. Respond to comments promptly to foster conversations.

4. Quality Visuals: Although Stories are meant to be more casual, maintain a level of professionalism in the visuals you share. Blurry or low-quality images may negatively impact your credibility.

Potential Drawbacks

1. Distractions: While Stories can be a powerful engagement tool, they may also be a distraction. Keep in mind that excessive use of LinkedIn Stories without a clear purpose may dilute your professional message and make it harder for your important content to stand out.

2. Limited Analytics: Unlike regular LinkedIn posts, Stories analytics are currently limited. This can make it challenging to measure the impact and effectiveness of your Stories.

LinkedIn Stories: The Verdict

LinkedIn Stories is a game-changer for professionals looking to build stronger connections, showcase their expertise, and engage with their network in an authentic way. When used strategically and complemented by your existing content strategy, LinkedIn Stories can be a must-have tool for professional growth.

However, it's important to strike a balance and avoid overwhelming your audience. Remember to focus on quality over quantity and ensure that your Stories align with your overall professional objectives. Regularly assess the impact of your Stories by soliciting feedback from your connections and monitoring engagement metrics.

Don't let the fear of failure hold you back from exploring this exciting feature. Embrace the potential of LinkedIn Stories and unlock new opportunities for professional success.


LinkedIn Stories brings a fresh and interactive element to the platform, allowing professionals to connect on a deeper level. Through personalized and time-sensitive content, LinkedIn Stories offers a unique way to engage with your network and stand out in the competitive professional landscape. Embrace the power of LinkedIn Stories and expand your professional horizons.

Cathy Prendergast
I'm cautious about LinkedIn Stories potentially leading to privacy concerns, especially in a professional context.
Nov 4, 2023
Joseph Fuiten
Getting professional insights and advice through LinkedIn Stories could be a key value proposition for the feature.
Oct 12, 2023
Jason Kravitz
I'm not sure if LinkedIn Stories will be useful for professional networking. Time will tell if it catches on.
Aug 5, 2023
Michael Delprete
I think LinkedIn Stories can be a powerful tool for highlighting industry events and conferences, giving a real-time feel to the platform.
Mar 2, 2023
Victor Guardia
I wonder if LinkedIn Stories will be more effective for personal branding or for promoting business and career-related content.
Feb 3, 2023
Lynn Musantry
I'm hesitant about whether LinkedIn Stories will be well-received by the professional user base who are used to a more traditional networking approach.
Feb 3, 2023
Brennan Peterson
I wonder if LinkedIn Stories will be used strategically by recruiters and HR professionals to humanize their hiring process.
Dec 29, 2022
Lonnie Leslie
I think LinkedIn Stories will be a hit among younger professionals looking for a more casual way to connect with others in their industry.
Dec 24, 2022
Fellene Gaylord
I'm skeptical about the value of LinkedIn Stories. It might just add unnecessary clutter to the platform.
Nov 13, 2022
Shawn Garibaldi
LinkedIn Stories might be a way for professionals to engage with their followers in a more interactive and spontaneous manner.
Oct 27, 2022
Denny Post
I think LinkedIn Stories is a great addition to the platform. It gives professionals a chance to showcase their day-to-day activities.
Jul 11, 2022
Sangwook Ju
I love the idea of using LinkedIn Stories to share insights and tips related to my industry. It can be a valuable tool for knowledge sharing.
Apr 21, 2022
Jordan Carswell
LinkedIn Stories could provide a more personal, human touch to professional interactions, which might be beneficial in building relationships.
Apr 3, 2022
Todd May
I'm excited for the potential of LinkedIn Stories to spark discussions and collaborations among professionals in various industries.
Oct 23, 2021
Ulrike Loewenthal
I hope LinkedIn Stories doesn't become a platform for self-promotion and oversharing. It needs to maintain a professional tone.
Sep 26, 2021
Stephen McManus
I'm skeptical about the idea of LinkedIn Stories. I see it as unnecessary duplication of features from other social media platforms.
Sep 8, 2021
Bert Lamar
I'm excited to see how LinkedIn Stories will be used by companies for showcasing company culture and behind-the-scenes moments.
Jan 19, 2021
Trina Kenon
I can see LinkedIn Stories becoming a platform for providing quick updates and sharing industry news in a more casual format.
Jan 7, 2021
Sani Sharma
I'm not sure if LinkedIn Stories will add meaningful value to the platform. It could easily become underutilized.
Sep 19, 2020
Melissa Freeman
I'm curious to see how LinkedIn Stories will integrate with existing content on the platform. Will it complement or overshadow traditional posts?
Jul 29, 2020
Erminia Pietro
I'm intrigued to see how LinkedIn Stories will evolve over time and if it will become an integral part of the platform.
May 22, 2020
Lupe Mujica
I'm interested in using LinkedIn Stories to showcase my work projects and share a glimpse into my professional life.
Mar 30, 2020
Mark Velardo
I'm uncertain about whether LinkedIn Stories will end up being a valuable addition or simply a passing trend.
Mar 18, 2020
John Plante
I see LinkedIn Stories as an opportunity for professionals to showcase their personality and creativity in a more informal setting.
Jan 23, 2020
Chad Fryar
I'm curious to see if LinkedIn Stories will have an impact on the way job seekers present themselves to potential employers.
Jan 21, 2020
Tia Witherspoon
I'm not convinced that LinkedIn Stories will have a significant impact on how professionals connect and interact on the platform.
Jan 18, 2020